The PB Interview: Grahame Chilton: Global visibility

Andrew Tjaarddstra
28 Sep 2010

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As I acknowledged the receipt of a Manchester United shirt from Aon, the US in-house public relations person beamed to me "wear it with pride", rather blind to the vagaries of supporting English soccerball teams.

Cultural misunderstandings aside, the Aon-Manchester United campaign has been successful so far. Within Aon, the company has been pulling together under its slogan 'We are united', with Grahame Chilton assuring me that staff of all allegiances queued up for their Red Devils shirts: each

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