The PB Interview: Grahame Chilton: Global visibility
Andrew Tjaardstra meets Grahame Chilton, vice-chairman at Aon Group, who is relishing the company's sponsorship deal with Manchester United that astonished both the insurance and marketing worlds when it was announced last summer.
As I acknowledged the receipt of a Manchester United shirt from Aon, the US in-house public relations person beamed to me "wear it with pride", rather blind to the vagaries of supporting English soccerball teams.
Cultural misunderstandings aside, the Aon-Manchester United campaign has been successful so far. Within Aon, the company has been pulling together under its slogan 'We are united', with Grahame Chilton assuring me that staff of all allegiances queued up for their Red Devils shirts: each
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