The PB Interview: Grahame Chilton: Global visibility
Andrew Tjaardstra meets Grahame Chilton, vice-chairman at Aon Group, who is relishing the company's sponsorship deal with Manchester United that astonished both the insurance and marketing worlds when it was announced last summer.
As I acknowledged the receipt of a Manchester United shirt from Aon, the US in-house public relations person beamed to me "wear it with pride", rather blind to the vagaries of supporting English soccerball teams.
Cultural misunderstandings aside, the Aon-Manchester United campaign has been successful so far. Within Aon, the company has been pulling together under its slogan 'We are united', with Grahame Chilton assuring me that staff of all allegiances queued up for their Red Devils shirts: each
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop