Fresh hopes web revamp will boost its home book
Fresh Insurance has announced an online makeover as part of its aim to increase its share of the home insurance market during the next year.
The Midlands-based insurance group said that it currently had more than 5,000 home insurance clients and an annual gross written premium (GWP) of £1.75m.
Within the next 12 months it said it intended to double the number of home clients on its books and boost its GWP to over £3.5m.
Through its collaboration with Gravytrain, a search engine optimisation provider, Fresh has planned a range of targeted marketing campaigns and e-initiatives to bolster its online presence.
Currently, Fresh has a
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