Fresh hopes web revamp will boost its home book

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The Midlands-based insurance group said that it currently had more than 5,000 home insurance clients and an annual gross written premium (GWP) of £1.75m.

Within the next 12 months it said it intended to double the number of home clients on its books and boost its GWP to over £3.5m.

Through its collaboration with Gravytrain, a search engine optimisation provider, Fresh has planned a range of targeted marketing campaigns and e-initiatives to bolster its online presence.

Currently, Fresh has a

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