Blog: Trust is the most important currency businesses have – lose it and you might never get it back

Trust is hard earned but, according to Staysure CEO Finn Walsh, financial services firms are often wasteful when it comes to this most valued asset.

Here he offers advice on how to protect it and not get caught up in avoidable mis-steps that damage customer faith.

It’s no exaggeration to say that public faith in institutions is declining – in Westminster, our political leaders are more unpopular than ever and, as we’ve seen in the news recently, even the oldest of businesses can run into trouble when they let down their employees and lose the support of the public. 

All businesses, to a degree, trade on trust

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Interview: Addept Group managing director Richard Finan

Addept MD Richard Finan gives Insurance Age the lowdown on his return to the market; his thoughts on changes to the MGA market in the wake of Consumer Duty; and the challenges of creating ancillary products in a post-FCA GAP intervention world.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: