News analysis: Pivotal point for personal lines

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Personal lines dominated the start to the year with brokers fascinated by stories in the sector.

Jelf’s “long term distribution arrangement” with A-Plan led the way. It was quickly followed by Be Wiser posting a loss, Markerstudy buying Co-op’s underwriting business and Ageas restructuring again, this time putting nearly 600 people at risk of redundancy (see box below right).

“Commitment, focus and relevance,” summed up Michael Lawrence, personal lines director at LV, when asked how brokers

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