UK Broker Awards – Meet the Shortlist - The Covid-19 Response


The impact of coronavirus is inescapable. This category highlights the brokers who reacted positively and helped their customers, staff and communities throughout Covid-19.

In the run up to the 2020 UK Broker Awards Insurance Age is profiling all the shortlisted firms and individuals, with today’s focus the Covid-19 Response Award.

The expert judging panel selected the following firms as finalists:

Brightside is a large personal lines broker and a key part of the Top 50. Its entry for this gong showed its commitment to putting colleague wellbeing at the centre of its planning. Traditionally staff had been expected to travel in to Brightside’s three locations. The business had to quickly refocus to a working from home model. The broker started planning for this a month ahead of the government lockdown. The plan to help maintain quality for customers, support 500+ staff in working from home, and ensure products met with client expectation impressed the judging panel.

The Lockyers entry focused on the work the business did for one of its customers who had been caught up in the coronavirus crisis in the early stages of the pandemic. Their potentially life-saving work for one of their travel insurance customers saw them repatriate a client with Covid-19 who was stuck in an area without medical facilities. The claim involved liaising with Government authorities, International SOS and insurers. The efforts to help this client in unprecedented circumstances meant that Lockyers were a clear shortlist candidate.

Marsh Commercial
Marsh Commercial said its focus when the scale of the crisis became apparent was on colleagues, customers and community. The business looked to identify emerging problems and their potential impact. The first problem was moving 2,400 staff to home-working when less than 50% had laptops. It also considered the pressures of home-schooling and working. It also wanted to support clients who may have put staff on furlough or closed premises. A key objective was proactively working to support clients and staff during an extremely busy claims period. The business also looked to work with local communities and lend a helping hand where required.

Ross Insurance Group
London-based Ross Insurance Group has a number of specialisms including property owners, technology, tradesman and contractor, professional indemnity and private clients. It lists empathy as one if its key selling points so it is no surprise the Covid-19 response from this broker made an impression on the judges. It stood out thanks to the focus on customer support and forward planning and secured a shortlist place.

SEIB Insurance brokers is widely known in the equestrian community and specialises in cover for horseboxes and rider insurance. It also has expertise in commercial, funeral directors and personal lines. SEIB’s first action when the scale of Covid-19 came to light was to reassure customers their details were safe and secure as staff moved to work remotely. The entry showed how the broker moved swiftly to redevelop its community awards and put them online in order to donate £50,000 to good causes.

Sutton Winson
Sutton Winson moved forward through the Covid-19 crisis with a number of priorities. Particular focus was on key client challenges including Business Interruption (BI) insurance, travel disruption, financial relief and changes to how they operate in lockdown and return to work for the broker which also specialises in risk management. Judges praised the speed in which the team got set up remotely and the thorough business interruption policy review instigated by the company. These efforts, in conjunction with the focus on client communication ensured Sutton Winson a place on the finalist list.


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