Blog: Google UK boss explains why memorable branding is important

David Black

When was the last time you sat at a dinner party and heard someone rave about a great new insurance product they’d just bought? For many consumers, insurance tends to be one of those products they just buy – sometimes at the lowest possible price, whatever the brand.

Increasingly, that doesn’t have to be the case. The relevance of the policy, the quality of the service, and the power of the brand to resonate with customers is vital. People might not rave about buying insurance, but what about

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: