Blog: Google UK boss explains why memorable branding is important

David Black, MD financial services at Google UK, illustrates how small brokers can capture the attention of millions.

When was the last time you sat at a dinner party and heard someone rave about a great new insurance product they’d just bought? For many consumers, insurance tends to be one of those products they just buy – sometimes at the lowest possible price, whatever the brand.

Increasingly, that doesn’t have to be the case. The relevance of the policy, the quality of the service, and the power of the brand to resonate with customers is vital. People might not rave about buying insurance, but what about