Insurance Cares: Steps we can take to protect the vulnerable


Vulnerability can affect people’s interaction with any consumer market, but is particularly challenging in the context of financial services due the complexity of products and information available.

We know, if we don’t act with appropriate levels of care, a vulnerable customer is especially at risk of loss. 

Vulnerable customers may have less of an ability to make an informed choice or be significantly less able than a typical consumer to identify, protect or represent their interests

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