RSA sells home and pet books to Admiral and confirms UK PL withdrawal

Ken Norgrove, RSA CEO, UK & International

Intact Financial Corporation has reached an agreement to sell RSA’s UK direct personal lines operations, representing approximately £165m of annual premiums, to Admiral Group.

Around 300 RSA employees will move to Admiral to provide ongoing support and service delivery. The deal also includes the transfer of the More Than brand.

Exiting affinity deals

RSA added it will also exit its UK home and pet partner and broker contracts, representing annual premiums of approximately £515m, and is exploring options to either transfer these arrangements to other parties or let the contracts expire over time. 

Our focus is on ensuring an orderly transition that supports our customers

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options


Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Interview: Nick Hobbs, Allianz Commercial

After the hardest but most energising 12 months of his career, Allianz Commercial’s chief distribution officer Nick Hobbs celebrates the insurer’s expanded appetite as he looks to bring even more quotes and solutions to brokers.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: