Go Compare owner sold for almost £600m

Peter Wood 2019

A deal that will see “media and intent” specialist Future buy GoCo for £594m is set to be recommended by directors of both parties.

In the deal announcement documents the buyer is described as: “Future is a leading global platform for specialist media that drives intent, enabled by technology with scalable diversified revenue streams, underpinned by specialist brands and leading content.

“Its core purpose is to help people to do the things they want by sharing its knowledge and expertise. As a

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