Professionalism: The client view


After focusing on how brokers and insurers view the professionalism debate, it is now time for the most important group to air their views on the matter, policyholders.

How do brokers' clients view industry professionalism and chartered status? Do principled practices and qualifications even matter or is the emphasis firmly on price?

As Alasdair Stewart, marketing and communications director at Axa commercial lines and personal intermediary explained: "Given that the main driver behind our

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