Digital: Don't fall foul of FSA regulations

Simon Hughes, sales and marketing director, Open GI, urged brokers to be mindful of the Financial Services Authority's (FSA) regulations ahead of a marketing push. 

Responding to the views of Manchester-based Broker Paul Hine, he said: "Once you embark on using a social media channel, brokers need to use it carefully with the FSA in mind to ensure that posts are 'clear, fair and not misleading'.

"Therefore, a social media strategy from the outset is paramount to decide which channel you adopt