Skip to main content

Experts question value of FCA’s social media consultation

social-networks-speech-bubbles-ad-fca-campaign-1

Regulator’s proposed #ad Twitter hashtag rule panned by the industry

Brokers have branded proposed social media regulations from the Financial Conduct Authority (FCA) "over the top" and warned they would need to be amended to be truly appropriate.

One of the watchdog's key suggestions in the consultation, which launched last month, is including the hashtag #ad on Twitter postings to make clear that they are promotional. It was one of a range of recommendations to ensure that all social media communication is "fair, clear and not misleading". But is this

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Interview: Gallagher’s Karen Greenhalgh

Karen Greenhalgh, head of broking and placement for the commercial division at Gallagher in the UK, details her route into insurance, being one of the very first recruits when the US giant entered the retail market, and following her recent promotion her vision for her new role at the consolidating behemoth.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: