Broking success: Building a brand


When and how was Kelliher set up?

The group was founded by Joe Kelliher in 1986, including Kerry London Ltd, which is the main trading entity. He started in the construction sector because he saw a gap in the industry. He thought he could provide better, more specialist services. It grew mainly on an organic basis until 2002, then they started a series of acquisitions – the largest one was Trade Direct in 2005. It’s a tradesman liability business based in Godalming and has 45,000 clients.


Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: