High end competition
High net worth specialist SmithGreenfield is developing routes to market and ways of differentiating itself in a competitive sector where high levels of service are expected, managing director Steve Smith tells Martin Friel
How was SmithGreenfield formed?
Smith Ross James, the first form of the company, was set up in 1996. It started as a commercial and high net worth (HNW) broker but it quickly became obvious that the HNW part was going to be the most active.
The way the business plan developed and the contacts we had meant things didn’t develop as we had anticipated. The contacts were antique dealers and valuers so clients started to come through those channels.
In October 1999, Giles Greenfield, whom I used
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