Social scheming

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Being social is at the heart of what it means to be human. As a species, we are social animals.

Bring that into the 21st century world of business, marketing and communications and you’ve got one of the fastest-growing methods for commercial interaction: social media.

If you have, so far, dismissed social media then think again: 75% of the internet population is on at least one social media platform; Facebook alone has over 1.2 billion global users. Access to groups of customers with common inte