Management - social medis: meeting for coffee
Social networking is by no means a new phenomenon. Tim Grant explains how brokers can take inspiration from Edward Lloyd's coffee shop model to gain value from today's social media.
Earlier this year, Insurance Age conducted an online poll through its website www.broking.co.uk and almost two thirds of respondents said they didn't use social networking to support their businesses and, furthermore, had no intention of doing so. The world's favourite meerkat may have 750,000 Facebook friends and 30,000 Twitter followers, but there is, at first sight, little enthusiasm from clients, probably reflecting the fact that Joe the plumber undoubtedly has more interesting topics than
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