Budget marketing: Marketing on a shoestring


When thinking of marketing, many brokers look at advertising or sponsorship. While both have their place, there are other ways to reach your selected prospects at lower cost.

Before starting to create any marketing material gather lots of information.

It is essential you know your market and it is easier to expand into an area where you already have some clients. Identify the peaks and troughs in their trade activity to get a feel of timing for any marketing campaign - if they are overwhelmed

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: