Branching out
The practice of insurers buying brokers is becoming more common in the hunt for alternative revenue streams and increased market share. Steve Wood argues that these hybrids really can guarantee independent advice
The insurance landscape has changed quite dramatically over recent years. It has become a much more tangled web of networks and relationships, with each party bartering for influence and control. The broking community is part of the foundations of the insurance industry and a crucial link in the insurance-buying chain. Small independents complement big nationals and all brokers nurture a long list of key client relationships.However, no matter how strong the relationship, insurer-owned brokers
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