Brokers upbeat on growth but underinsurance concerns persist – Aviva research
Brokers are markedly more optimistic on growth, with 76% expecting their business to expand in 2023, up from 43% that had a positive outlook in 2022, according to Aviva.
Broker plans for 2023When asked about their plans for their business this year, cost cutting (33%) topped the list, followed by new marketing initiatives (31%), IT investment (31%), new product launches (24%) and external recruitment (22%).
The insurer polled 224 brokers in December 2022 for its latest Broker Barometer survey, and found that 79% also expect their clients to grow.
This is a notable improvement on 2022, when only 45% foresaw uplifts.
However, the survey detailed the
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Interview: Gallagher’s Karen Greenhalgh
Karen Greenhalgh, head of broking and placement for the commercial division at Gallagher in the UK, details her route into insurance, being one of the very first recruits when the US giant entered the retail market, and following her recent promotion her vision for her new role at the consolidating behemoth.
Adler Fairways notches up second buy of 2026 post Intact investment
Adler Fairways has completed the acquisition of the insurance broking arm of W B Baxter, based in Essex.
US to feel the brunt of Acrisure's 11% workforce cull
Acrisure has stated that most its upcoming job cuts will be in the US.
Momentum AR completes deal for Swansea broker
South Wales Insurance Brokers has completed the strategic buy-in to Swansea-based firm Fisher Insure Services.
People Moves: 18 – 22 May 2026
Stay in the loop with the latest insurance personnel moves.
Jo Sykes: Markel out to disrupt cyber market with new launch
Markel is set to launch its cyber product in September, and Jo Sykes, divisional director for commercial lines, has outlined the insurer will continue to add to its digital offering suite.
Sign up for Broker Expo now to be ready for 2027 and beyond
You can now sign up to attend Broker Expo as part of Insurance Age’s wider UK Broker Week which also encompasses the UK Broker Awards and UK Broker Summit.
Kielty to help ‘transition’ as new UK leader announced by Aon
Jane Kielty will be supporting the transition of leadership responsibilities at Aon as the broker revamps its management structure, bringing in Tracy-Lee Kus to oversee the UK, Ireland, South Africa and the Middle East from 1 June.