UK General rebrands amid product shake up
UK General Insurance is set to rebrand following a decision to strip back its products and aim for a return to profitability.
The managing general agent has chosen the name Bspoke Underwriting Limited on Companies House.
The change of name, registered on Companies House, is yet to officially launch.
A spokersperson for UK General declined to comment.
New ownershipAs reported in Insurance Age earlier this month, UK General posted a loss of £7.41m.
The post tax deficit for the year ended 30 March 2022 came hard on the heels of losing £9.13m in the prior nine months.
Rcapital Partners, and joint investor Montague
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