Broking Success: Spotting a gap in the market

James Noble, CEO of My First, details how he started the broker because he noticed a gap in the motor market for first time drivers who needed guidance when searching for the right cover.


My First

GWP: £10m

Specialisms: Young drivers

Office: Chertsey, Surrey 

Headcount: 29

Describe your career journey, and how you ended up in insurance?

I was a golf caddy before I started My First. What happened is that I realised there was a gap in the market for first-time drivers when I went to get insured.

Young drivers struggled to understand what were they doing. 

The go-to [for young drivers] is comparison sites, where you get given the prices in order and you choose

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