Top 100 Brokers 2021: Analysis – Opening Up: Innovating for the Future

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Insurance firms made huge leaps in technology use during the pandemic, but more can be done. Dave Chapman, chief revenue officer at Applied, talks us through three key principles for change

For decades, the insurance industry has historically been reliant upon manual, paper-driven processes. Spreadsheets and disparate applications lead to duplicative data entry and other administrative tasks that take precious time away from advising and selling to customers. These time-consuming processes also affect customer experiences, lengthening wait times to receive answers from brokers and leaving customers wanting more.

And then, almost overnight, the pandemic changed everything. For many

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