How are brokers adapting to millennials’ needs?

Experts discuss the challenges that motor brokers need to overcome to attract and retain younger customers and how they can use technology to make cover more affordable.

When purchasing insurance in an increasingly digital world, brokers have found that the younger demographic is inclined to pick a provider which offers flexibility and ease of access.

Following reports that millennials deem insuring their contents unnecessary, Insurance Age has taken a closer look at the motor sector, where cover is mandatory, to see how brokers are attracting youngsters from direct insurers and finding new ways of keeping them engaged.

Ian Donaldson, chief executive officer