Lifesure moves into commercial with fresh broker launch

Paul Reid

St Neots-based Lifesure, which specialises in the personal lines leisure and caravan space, has set up a commercial-focused broker.

Barnes Commercial Insurance Broker has been developed as a separate entity with its own Financial Conduct Authority registration number.

Lifesure MD Paul Reid, who will lead Barnes with commercial director Nick Long, told Insurance Age that the new organisation would be targeting medium-sized SMEs and “won’t be a man and van play”.

Reid first indicated Lifesure

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