Customers value professionalism above all, finds survey


Professionalism is the most important factor for customers when they choose their broker, according to a survey conducted by Global Risk Partners (GRP).

Around 5,000 respondents said lowest price, then ease and convenience of placing insurance, followed professionalism in the rankings.

The data, exclusively supplied to Insurance Age, showed:

33% of responded ranked professionalism as most important. 28% ranked lowest price as most important. 19% said ease and convenience were the highest

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