Saga considering sale of Bennetts for second time, say reports

thinking-money

Rumours have resurfaced that Saga is looking to sell motorbike broker Bennetts.

The Evening Standard reported that Saga has been disappointed in the cross-selling opportunities with Bennetts’ 200,000 policyholders, 43% of which are aged above 50.

The newspaper also speculated that Saga is under pressure to improve from its new investor Elliott Advisors. The hedge fund bought a 5% stake in Saga in July 2019.

Sister publication Insurance Post first reported that Saga was looking at selling

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