News analysis: Has Amazon let the cat out of the bag?

Cat in an Amazon box

The insurance market has questioned how Amazon could position itself in the sector following the news that the tech-giant is looking to employ insurance product managers in order to “disrupt” the market.

There was a mixed response to what they might do next. Some have speculated that Amazon could operate as a managing general agent (MGA) or broker, while others believed that the business may seek to embed insurance into the customer journey when products are purchased. 

The plan was uncovered

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