In focus: It’s only dinosaurs that don’t do digital

It is becoming increasingly difficult to ignore the growing importance of technology, but brokers don't have to adopt an 'all or nothing' approach

The conversation around technology has changed.

It is no longer a matter of whether you want to go digital, but a question of how you integrate a digital offering within your business.

Insurance brokers are becoming more informed about what digital can do for them and their customers, and how they can use it to their advantage. But many still feel they are forced into an ‘all or nothing’ decision when it comes to IT.

In truth that misses the point and prevents brokers and their clients really