Marsh rebrands Bluefin as Jelf

Rebranding

Marsh is to drop the Bluefin name and rebrand it as Jelf which it bought in 2015.

The rebrand is set to begin in early 2018.

Marsh acquired Bluefin in a £295m deal with insurer Axa in 2016.

Since both deals went through Marsh has brought the two businesses together and reorganised the management structure.

This resulted in the departure of former Bluefin CEO Robert Organ in February this year.

Phil Barton remains as Jelf CEO and will continue to report to Mark Weil, CEO of Marsh UK &

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