Broking success: Community minded

Peter Robinson Prizm

What is the history of Prizm?

It’s quite simple. My father was a broker who started working in 1964 and when I was 16 I got some excellent O-level results. I told him I wanted to do A-levels and head on to university but he wasn’t happy with that plan. He gave me an ultimatum – join the family firm or move out that night!

So I joined the family business H Robinson Midlands. My father died of cancer three years later, so I was left running the family firm at 19 while my friends were mucking

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