The Blog Spot: A question of trust
Personal lines brokers are expected to build trusted relationships at a time when margins, especially in personal lines are squeezed and time is tight. But are these relationships becoming too transactional?
So far I have enjoyed writing and learning about the insurance sector and the characters that populate it.
The people I speak to daily want to do a good job and it is clear the customer commitment is there from the top.
But building trust takes a relationship and in insurance, when you’re selling a grudge purchase and sometimes only speak with clients rarely, it can be an uphill struggle.
Speaking from a personal lines perspective in my own experience of buying insurance I have not spoken to
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