News Analysis: Changing course at Aviva

Janice Deakin

Aviva has been going through a mini-rejuvenation in 2010 after Mark Hodges took the top job at the beginning of the year and then installed David McMillian as chief executive officer of general insurance. In addition, the insurer is ready to welcome Anthony Middle as UK strategic partnerships director, having served six months gardening leave since June after leaving Axa.

Aviva's GI business even attracted a surprise £5bn bid from rival RSA this year, which was swiftly rejected. The price

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