Reportage - Online schemes: Choosing channels
How does e-trading apply to schemes? Edward Murray explores whether the returns are worth the time and money brokers invest in putting schemes online or if they sell better off the back of face-to-face relationships.
The mainstream personal lines sector has led the insurance market's migration into the online environment. Can those dealing in other areas - and particularly in specialised schemes business - benefit from following suit?
The answer is an overwhelming yes and here's why. In very broad and simple terms there are two major benefits: first, there is the wider market that a scheme can access by going online; and second, there is the lower cost base of working this way.
But just what's involved, what
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