Reportage - Online schemes: Choosing channels

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The mainstream personal lines sector has led the insurance market's migration into the online environment. Can those dealing in other areas - and particularly in specialised schemes business - benefit from following suit?

The answer is an overwhelming yes and here's why. In very broad and simple terms there are two major benefits: first, there is the wider market that a scheme can access by going online; and second, there is the lower cost base of working this way.

But just what's involved, what