Focus - CSR: Helping hands
Ask a broker about its corporate social responsibility programme and the chances are you'll be met by either a blank stare or a look of pure cynicism. Yet beneath the surface, when it comes to philanthropic aspects, many are punching above their weight, writes Rachel Gordon.
The World Business Council for Sustainable Development, in its publication Making Good Business Sense by Lord Holme and Richard Watts, uses the following definition: "Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large."
With this terminology, no wonder some brokers will see CSR in its
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