Profile - Henry Engelhardt: Admiral of the fleet

Henry Engelhardt Admiral

"To brokers we are the anti-Christ - we are obviously not their great friend," Henry Engelhardt, chief executive of Admiral, says early in the interview.

Mr Engelhardt launched Admiral in January 1993 after being head hunted by a managing agency at Lloyd's looking to write more car insurance in a style similar to Direct Line. "Everybody in the market was going after the good driver, the over 40s, the lower premium stuff. We thought we shouldn't try and compete with them head on and went after

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