Allianz to rebrand Your Cover in new advertising campaign

Allianz chief executive Andrew Torrance

According to the insurer’s director of market management David Radford, broker feedback has shown that many intermediaries are “surprised Allianz doesn’t invest more in its brand as it helps to reassure their clients that they have been given a credible recommendation”.

Beginning on 1 June, the campaign will be largely image-based, including a range of outdoor posters, national press adverts and increased online advertising activity.

As part of the strategy, the provider’s internet-only direct

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