Allianz to rebrand Your Cover in new advertising campaign

Allianz chief executive Andrew Torrance

Allianz Insurance is launching a new advertising campaign in the UK in an effort to make the insurer a “household name”.

According to the insurer’s director of market management David Radford, broker feedback has shown that many intermediaries are “surprised Allianz doesn’t invest more in its brand as it helps to reassure their clients that they have been given a credible recommendation”.

Beginning on 1 June, the campaign will be largely image-based, including a range of outdoor posters, national press adverts and increased online advertising activity.

As part of the strategy, the provider’s internet-only direct

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Applied updates on commercial push

Applied Systems has confirmed Arch Insurance is about to enter the pilot phase of onboarding and will be live on the Applied Epic broker management system in April, with Iprism and Ark to follow and more promised in 2024.

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