Top 5: Reaching the bombarded consumer
Sam Madden, director at Wiraya, explains why insurance brokers must consider new ways of reaching customers in an increasingly saturated communications environment.
With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off.
In a recent study, Wiraya discovered that 86% of customers who left their insurance, energy, mobile or banking provider said they would have been more content with the service if had they been contacted in the way that they preferred and in a timely manner (20%).
Insurers and brokers know they need to create tailored, relevant messaging that works across
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