Gocompare sees 22.3% growth in revenue on back of greater marketing spend

stuart vann

The fact that expenses increased too by 26.1% to £58.4m (H1 2015: £13.3m) meant that the operating profit was up 9% at 14.5m (H1 2015: £13.3m). The business contributed £13.2m to the overall Esure group trading profit (H1 2015: £10.6m).

In a statement Esure said that Gocompare - that is subject to a potential disposal - had seen an upturn due to a "reinvigorated" marketing campaign featuring Gio Compario; whilst this marketing spend contributed to the rise in expenses.

Overall Esure said that

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