to rebrand


The aggregator claimed that the robot, named Brian, had been built by its own staff to embody the company's expertise and knowledge of insurance.

It added that Brian was on a mission to help customers save money on their insurance.

The comparison site also highlighted that the new campaign aimed to reposition its current branding to reflect the company's desire to be a highly-differentiated, socially-integrated, customer-focused company.

Britain's Got Talent
The updated brand will appear across

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: