Confused.com to rebrand

brain-confused

The aggregator claimed that the robot, named Brian, had been built by its own staff to embody the company's expertise and knowledge of insurance.

It added that Brian was on a mission to help customers save money on their insurance.

The comparison site also highlighted that the new campaign aimed to reposition its current branding to reflect the company's desire to be a highly-differentiated, socially-integrated, customer-focused company.

Britain's Got Talent
The updated brand will appear across

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