Axa hails importance of face-to-face meetings as it seeks to be more visible

Sarah Mallaby

Distribution and trading director Sarah Mallaby claims Axa UK has seen an improvement in broker engagement, as it focuses on face-to-face trading complemented by an investment in digital products and support.

At the beginning of 2022, Mallaby said the insurer was committed to becoming more accessible to its brokers and highlighted the importance of re-establishing relationships with its intermediary partners.

Speaking with Insurance Age this week, she stressed that if insurers do not engage with their brokers in person, then they will struggle to build deeper relationships.

She detailed that Axa for one has become more visible and engaged across all of its teams.

“All of our account managers are

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