Aviva grows mid-market appetite

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Aviva has refreshed its mid-market product suite to reach a greater proportion of the market and provide a wider toolkit for brokers to offer their customers.

Key changes include tech investment, investment in partner networks such as risk managers, and customer-level underwriting with a focus on expertise and capacity.

According to the provider mid-market comprises a variety of businesses with turnover from £5m to £100m.

Sectors
The insurer stated that it has developed a suite of integrated

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