Key moments in 2017: Aviva's Phil Bayles

Phil Bayles Aviva

Aviva's chief distribution officer reviews 2017.

What was the biggest story of the year?
Difficult to choose between Ogden and Brexit but I’d choose Ogden as it had the biggest impact on the market and consumers this year.

Not many announcements move the insurance market in an instant but the Ogden announcement did - it was a fairly seismic event.

What was the most memorable event?
The Ogden announcement - the timing and the outcome was a surprise and the impact was immediate - lots of diaries were cleared that day to work through the

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