The rate debate

David Smith

We've been here before haven't we? One of the big players says it is determined to push rate increases through as they have no choice if they want to remain profitable. The market is made only too aware of what is happening in an attempt to gain support from competitors.

Earlier this year, it was Aviva that was increasing its rates. This time it is Zurich and the insurer is talking a good game. But looking back at Aviva's experience, can we be blamed for declining to hold our breath on this on