A compelling vision

Showing a brave face in today's market can lead to success but taking this success to the next level can be daunting. Martin Friel speaks to Junction's Phil Zeidler about his expectations for the future and how he has been able to keep his eye firmly on the prize

Phil Zeidler, managing director of Junction and one of the forerunners of the current affinity business model, believes the affinity market is set for substantial and fundamental change in the not-too-distant future. He looks forward to a time when internet forums, and the group identity they foster, will provide the defining brand vehicle through which insurance can be sold. Is this just a pipe dream, or a genuine possibility for a rapidly developing market?

Mr Zeidler argues a convincing case