Online and on demand

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For most people, the world of business-to-business insurance has changed beyond recognition over the past decade. For the majority of SME and mid-size risks, the days of asking clients to complete and sign an application for an insurer to consider either before binding or within a few days of the policy inception are over. Clients compete in an ‘on-demand’ world and they expect their broker and insurer to do the same. Many are prepared to use the internet directly to look for alternatives and in