Reportage: Take the plunge


Now that the personal lines market is swamped with meerkats, opera singers, nodding dogs and red phones, there is a feeling that the SME market is dragging its feet when it comes to using the internet to its best advantage.

However, is this really true, and for brokers looking to adapt to the changing trading environment, where are the future opportunities in selling SME cover?
Perhaps the first thing to remember is that the personal lines sector did not turn into an electronic playground

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: