The digital disrupters


Aviva's Andrew Brem explains why the sector needs to stay ahead of the game if it is to avoid being 'disrupted' by digital entrants to the market.

Our insurance customers are becoming more digitally demanding. And those tech-savvy customers don't judge us against our industry peers - but against other digital exemplars they use day-to-day such as Amazon and Uber.

Customers expect their digital interactions with our industry to be the same. They want the same experience and the same standards.

It is well acknowledged that this is the age of the digital disrupter - and that's as true in insurance as it is in any other industry. So if we are

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