Why investment in a digital strategy is so important


What does digital mean for you? For me it means speed and choice.

I can go online and search for information any time day or night, transfer money, order, buy and receive items all on the same day - even travel 'virtually' around the world, and all through a variety of channels.

So if those are my expectations and I am a consumer then why would our customers' or brokers' expectations be any different?

It's why at Aviva we continue to focus on delivering a strong digital strategy because if we are