Hard to please

Andrew Pearce

This month's edition of Insurance Age saw Aviva's recent approach to its commercial fleet pricing stir up a controversy of sorts. 

A number of brokers criticised the insurer for seemingly having assumed a "broad-brush" approach, pushing up the price of previously good risks with low loss ratios, effectively pricing them out of the market and, in some cases, forcing brokers to look elsewhere.

Brokers, as ever, were calling for consistency. Indeed, if good risks were being thrown together with the

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