Social media: A squeaky clean image

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So in an environment where control of the customer journey needs to stretch further than ever, what are the steps that brokers and insurers can take to stay in touch and avoid topping the search engines for the wrong reasons?

It's fairly safe to assume that to large portions of the insurance sector and its associated industries, the intricacies of social networking remain a mystery. There are signs of a growing understanding of the possibilities offered by Facebook, Twitter, blogs, and the myria