Social media: A squeaky clean image

yellow-rubber-duck

So in an environment where control of the customer journey needs to stretch further than ever, what are the steps that brokers and insurers can take to stay in touch and avoid topping the search engines for the wrong reasons?

It's fairly safe to assume that to large portions of the insurance sector and its associated industries, the intricacies of social networking remain a mystery. There are signs of a growing understanding of the possibilities offered by Facebook, Twitter, blogs, and the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: